Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.
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Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.
Join industry leaders as they discuss groundbreaking applications of generative artificial intelligence (AI) that are transforming marketing strategy and creative execution. This dynamic panel brings together innovators from three distinct sectors: Dentsu Digital's revolutionary real-time creative optimization platform, Deloitte Digital's AI Advantage CMO, an agentic AI application for chief marketing officers to make strategic decisions and pioneer new approaches, and Ogury's Personified Advertising, persona-based advanced targeting capabilities. Learn how their novel solutions go beyond today's AI implementations to deliver sophisticated, data-driven customer experiences.
Industry leaders across sectors:
• Chief Marketing Officers, Marketing SVPs
• Chief AI, Data, and Product Officers
• Ad-Tech & Mar-Tech C-suite
• Advertising & Media Industries innovators and founders
• Participate in engaging discussion around critical artificial intelligence innovation shaping the customer experience
• Learn about generative AI-powered creative optimization, agentic AI, and personalization
• Exchange ideas about the future of technology, media, and advertising with industry pioneers
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